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justify-start md:justify-center md:items-center md:w-[720px] md:mx-auto md:text-center px-4 md:px-0"><div class="flex flex-col space-x-2 space-y-2 items-start sm:flex-row"><p class="text-gray-600">2 min read — Published 4 months ago</p></div><h1 class="text-3xl text-balanced font-semibold md:text-5xl md:leading-tight md:text-center w-full text-black">Connecting Slack to Spontivly</h1><p class="text-gray-600 text-xl mt-2">Learn how to connect Slack to Spontivly, what metrics are available, and the benefits of visualizing your data.</p><a class="flex-shrink-0 hover:cursor-pointer hover:bg-gray-200 bg-gray-100 px-4 py-0.5 rounded-full mt-4" href="/tags/how-to">How To</a></div><img alt="Featured Image" loading="eager" width="1200" height="630" decoding="async" data-nimg="1" class="w-full rounded-none md:rounded-lg" style="color:transparent" sizes="(max-width: 768px) 100vw, (max-width: 1200px) 50vw, 33vw" srcSet="https://cdn.engyne.ai/attEPhxYKmrrRuyQH.png?w=256&q=75 256w, https://cdn.engyne.ai/attEPhxYKmrrRuyQH.png?w=384&q=75 384w, https://cdn.engyne.ai/attEPhxYKmrrRuyQH.png?w=640&q=75 640w, https://cdn.engyne.ai/attEPhxYKmrrRuyQH.png?w=750&q=75 750w, https://cdn.engyne.ai/attEPhxYKmrrRuyQH.png?w=828&q=75 828w, https://cdn.engyne.ai/attEPhxYKmrrRuyQH.png?w=1080&q=75 1080w, https://cdn.engyne.ai/attEPhxYKmrrRuyQH.png?w=1200&q=75 1200w, https://cdn.engyne.ai/attEPhxYKmrrRuyQH.png?w=1920&q=75 1920w, https://cdn.engyne.ai/attEPhxYKmrrRuyQH.png?w=2048&q=75 2048w, https://cdn.engyne.ai/attEPhxYKmrrRuyQH.png?w=3840&q=75 3840w" src="https://cdn.engyne.ai/attEPhxYKmrrRuyQH.png?w=3840&q=75"/><div class="flex flex-col space-y-8 px-4 md:px-0"><div class="flex flex-row space-x-16"><div class="flex flex-col space-y-8 flex-auto w-full md:w-9/12"><article class="flex-auto w-full prose prose-neutral prose-lg max-w-none my-4 sm:my-8"><div class="[&>*]:scroll-mt-24"><p>Unlocking the full potential of any tool often lies in its integration with others. With the abundance of data available, seamless connectivity is key to efficiency and productivity.</p> <p>In this blog post, we'll explore the power of integrating Slack with Spontivly, a data dashboard tool that helps you visualize your data in charts and graphs. Spontivly offers endless possibilities for optimizing your workflow and maximizing your team's output.</p><h2 id="what-is-slack">What is Slack?</h2> <p>Slack is where work flows. It's where the people you need, the information you share, and the tools you use come together to get things done.</p><h2 id="how-to-connect-slack">How to Connect Slack</h2> <p>Admin role is required to connect this platform. Connect to Spontivly using your existing account credentials.</p><h2 id="metrics-to-track-with-slack-in-spontivly">Metrics to Track with Slack in Spontivly</h2> <ul> <li>Active Users</li> <li>Total Messages</li> <li>Messages per Day</li> <li>Top Channels by Members</li> <li>Total Messages per Channel</li> </ul><h2 id="about-spontivly">About Spontivly</h2> <p>Spontivly is a data analytics tool that integrates with a company's suite of tools to allow for greater insights and efficiencies. Our goal is to make data easily accessible to everyone by empowering teams with simple data dashboards.</p><img alt="Sample Spontivly dashboard with metrics from Instagram and LinkedIn." loading="lazy" width="1260" height="630" decoding="async" data-nimg="1" class="mb-2 rounded-lg" style="color:transparent;background-size:cover;background-position:50% 50%;background-repeat:no-repeat;background-image:url("data:image/svg+xml;charset=utf-8,%3Csvg xmlns='http://www.w3.org/2000/svg' viewBox='0 0 1260 630'%3E%3Cfilter id='b' color-interpolation-filters='sRGB'%3E%3CfeGaussianBlur stdDeviation='20'/%3E%3CfeColorMatrix values='1 0 0 0 0 0 1 0 0 0 0 0 1 0 0 0 0 0 100 -1' result='s'/%3E%3CfeFlood x='0' y='0' width='100%25' height='100%25'/%3E%3CfeComposite operator='out' in='s'/%3E%3CfeComposite in2='SourceGraphic'/%3E%3CfeGaussianBlur stdDeviation='20'/%3E%3C/filter%3E%3Cimage width='100%25' height='100%25' x='0' y='0' preserveAspectRatio='none' style='filter: url(%23b);' href='data:image/svg+xml;base64,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'/%3E%3C/svg%3E")" sizes="(max-width: 768px) 100vw, (max-width: 1200px) 50vw, 33vw" srcSet="https://cdn.engyne.ai/attvr466qc4QRBOv8.png?w=256&q=75 256w, https://cdn.engyne.ai/attvr466qc4QRBOv8.png?w=384&q=75 384w, https://cdn.engyne.ai/attvr466qc4QRBOv8.png?w=640&q=75 640w, https://cdn.engyne.ai/attvr466qc4QRBOv8.png?w=750&q=75 750w, https://cdn.engyne.ai/attvr466qc4QRBOv8.png?w=828&q=75 828w, https://cdn.engyne.ai/attvr466qc4QRBOv8.png?w=1080&q=75 1080w, https://cdn.engyne.ai/attvr466qc4QRBOv8.png?w=1200&q=75 1200w, https://cdn.engyne.ai/attvr466qc4QRBOv8.png?w=1920&q=75 1920w, https://cdn.engyne.ai/attvr466qc4QRBOv8.png?w=2048&q=75 2048w, https://cdn.engyne.ai/attvr466qc4QRBOv8.png?w=3840&q=75 3840w" src="https://cdn.engyne.ai/attvr466qc4QRBOv8.png?w=3840&q=75"/><i class="text-gray-600 text-sm text-center overflow-x-scroll">Sample Spontivly dashboard with metrics from Instagram and LinkedIn.</i><p>What we're doing is very similar to what Canva did with graphic design. The same problem is being experienced with data dashboards. To get the reports and metrics companies have to hire a software engineer, or a data engineer and use highly technical tools like Tableau, PowerBI, or Looker to display their data.</p> <p>Meanwhile, there is a rising demand in the workplace for increased data.</p> <blockquote> <p>In fact, 98% of executives agree it’s important to increase data analysis by their organizations in the next 1 to 3 years.</p> </blockquote> <p>Spontivly handles every company, every data point, and every integration.</p><p>Interested in adding Slack to your dashboard? <a href="https://www.spontivly.com/book-a-demo" target="_blank" rel="noopener noreferrer">Book a Demo</a> with the Spontivly team to learn more.</p></div></article><hr class="w-full h-0.5 bg-gray-100 my-4"/><div class="flex flex-row space-x-2 justify-between items-center"><p class="text-gray-600 font-medium">Share this post</p><button class="inline-flex items-center justify-center whitespace-nowrap text-sm transition-colors disabled:opacity-50 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Spontivly</a></div></div></div></div></div><div class="flex flex-col space-y-6 text-center w-full py-24 md:w-[600px] mx-auto"><div class="flex flex-col space-y-2"><p class="text-3xl font-medium">Sign up for our newsletter</p><p>Be the first one to know when we publish next</p></div><div class="flex flex-col space-y-2 md:flex-row md:space-x-2 md:space-y-0 justify-center"><div class="flex flex-col space-y-0.5"><input type="email" class="flex h-9 w-full rounded-md border border-input bg-transparent px-3 py-1 text-sm shadow-sm transition-colors file:border-0 file:bg-transparent file:text-sm file:font-medium placeholder:text-muted-foreground focus-visible:outline-none focus-visible:ring-1 focus-visible:ring-brand-500 disabled:cursor-not-allowed disabled:opacity-50" placeholder="Enter your email" value=""/><p class="text-gray-500 text-sm">Don't worry, we'll never share your email with anyone else</p></div><button class="inline-flex items-center justify-center whitespace-nowrap rounded-md 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class="pointer" href="https://www.spontivly.com/blog/spontivly-vs-canvas">Spontivly vs Canvas</a></p><p class="text-gray-600"><a class="pointer" href="https://www.spontivly.com/blog/spontivly-vs-databox">Spontivly vs Databox</a></p><p class="text-gray-600"><a class="pointer" href="https://www.spontivly.com/blog/spontivly-vs-tableau">Spontivly vs Tableau</a></p><p class="text-gray-600"><a class="pointer" href="https://www.spontivly.com/blog/spontivly-vs-looker">Spontivly vs Looker</a></p></div></div></div></div></div></main></div></main><div role="region" aria-label="Notifications (F8)" tabindex="-1" style="pointer-events:none"><ol tabindex="-1" class="fixed top-0 z-[100] flex max-h-screen w-full flex-col-reverse p-4 sm:bottom-0 sm:right-0 sm:top-auto sm:flex-col md:max-w-[420px]"></ol></div><script src="/_engyne/_next/static/chunks/webpack-7cae50085aca0026.js" 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the full potential of any tool often lies in its integration with others. With the abundance of data available, seamless connectivity is key to efficiency and productivity.\n\nIn this blog post, we'll explore the power of integrating Slack with Spontivly, a data dashboard tool that helps you visualize your data in charts and graphs. Spontivly offers endless possibilities for optimizing your workflow and maximizing your team's output.\n\n## What is Slack?\n\nSlack is where work flows. It's where the people you need, the information you share, and the tools you use come together to get things done.\n\n## How to Connect Slack\n\nAdmin role is required to connect this platform. Connect to Spontivly using your existing account credentials.\n\n## Metrics to Track with Slack in Spontivly\n- Active Users\n- Total Messages\n- Messages per Day\n- Top Channels by Members\n- Total Messages per Channel\n\n## About Spontivly\n\nSpontivly is a data analytics tool that integrates with a company's suite of tools to allow for greater insights and efficiencies. Our goal is to make data easily accessible to everyone by empowering teams with simple data dashboards.\n\n\n\n\n\n\nWhat we're doing is very similar to what Canva did with graphic design. The same problem is being experienced with data dashboards. To get the reports and metrics companies have to hire a software engineer, or a data engineer and use highly technical tools like Tableau, PowerBI, or Looker to display their data.\n\nMeanwhile, there is a rising demand in the workplace for increased data.\n\n\u003e In fact, 98% of executives agree it’s important to increase data analysis by their organizations in the next 1 to 3 years.\n\nSpontivly handles every company, every data point, and every integration.\n\n\n\nInterested in adding Slack to your dashboard? [Book a Demo](https://www.spontivly.com/book-a-demo) with the Spontivly team to learn more."])</script><script>self.__next_f.push([1,"82:T87c,"])</script><script>self.__next_f.push([1,"\u003cp\u003eUnlocking the full potential of any tool often lies in its integration with others. With the abundance of data available, seamless connectivity is key to efficiency and productivity.\u003c/p\u003e\n\u003cp\u003eIn this blog post, we'll explore the power of integrating Slack with Spontivly, a data dashboard tool that helps you visualize your data in charts and graphs. Spontivly offers endless possibilities for optimizing your workflow and maximizing your team's output.\u003c/p\u003e\u003ch2\u003eWhat is Slack?\u003c/h2\u003e\n\u003cp\u003eSlack is where work flows. It's where the people you need, the information you share, and the tools you use come together to get things done.\u003c/p\u003e\u003ch2\u003eHow to Connect Slack\u003c/h2\u003e\n\u003cp\u003eAdmin role is required to connect this platform. Connect to Spontivly using your existing account credentials.\u003c/p\u003e\u003ch2\u003eMetrics to Track with Slack in Spontivly\u003c/h2\u003e\n\u003cul\u003e\n\u003cli\u003eActive Users\u003c/li\u003e\n\u003cli\u003eTotal Messages\u003c/li\u003e\n\u003cli\u003eMessages per Day\u003c/li\u003e\n\u003cli\u003eTop Channels by Members\u003c/li\u003e\n\u003cli\u003eTotal Messages per Channel\u003c/li\u003e\n\u003c/ul\u003e\u003ch2\u003eAbout Spontivly\u003c/h2\u003e\n\u003cp\u003eSpontivly is a data analytics tool that integrates with a company's suite of tools to allow for greater insights and efficiencies. Our goal is to make data easily accessible to everyone by empowering teams with simple data dashboards.\u003c/p\u003e\u003cimg src=\"https://cdn.engyne.ai/attvr466qc4QRBOv8.png\" alt=\"Sample Spontivly dashboard with metrics from Instagram and LinkedIn.\" /\u003e\u003cp\u003eWhat we're doing is very similar to what Canva did with graphic design. The same problem is being experienced with data dashboards. To get the reports and metrics companies have to hire a software engineer, or a data engineer and use highly technical tools like Tableau, PowerBI, or Looker to display their data.\u003c/p\u003e\n\u003cp\u003eMeanwhile, there is a rising demand in the workplace for increased data.\u003c/p\u003e\n\u003cblockquote\u003e\n \u003cp\u003eIn fact, 98% of executives agree it’s important to increase data analysis by their organizations in the next 1 to 3 years.\u003c/p\u003e\n\u003c/blockquote\u003e\n\u003cp\u003eSpontivly handles every company, every data point, and every integration.\u003c/p\u003e\u003cp\u003eInterested in adding Slack to your dashboard? \u003ca href=\"https://www.spontivly.com/book-a-demo\"\u003eBook a Demo\u003c/a\u003e with the Spontivly team to learn more.\u003c/p\u003e"])</script><script>self.__next_f.push([1,"88:T4a6,"])</script><script>self.__next_f.push([1,"The tone of the writing is professional but approachable, exuding enthusiasm and optimism about the company's mission and journey. Sentences are generally well-structured and clear, often employing a narrative style that engages the reader with a chronological recounting of events. Paragraphs are concise, each focusing on a specific aspect of the story, which aids in maintaining reader interest and comprehension. The level of detail is sufficient to explain the company's evolution and goals without overwhelming the reader. Humor is subtly woven into the narrative, primarily through light-hearted language that maintains a positive and engaging tone. Questions are infrequent but strategically placed to provoke thought and reflection from the reader. The writing is highly readable, with a vocabulary that is accessible to a broad audience, balancing technical terms with everyday language. Emotion is conveyed through passionate descriptions of the company's journey, challenges, and aspirations, fostering a sense of connection and inspiration. Overall, the writing effectively combines storytelling with informative content, making it both engaging and informative for the reader."])</script><script>self.__next_f.push([1,"89:T234d,"])</script><script>self.__next_f.push([1,"\u003cp\u003eIn marketing, we measure. On our social media accounts, the numbers are always present, our profiles showcase our follower growth, likes per post, and so many more. But here's the thing - we often have these numbers available, but what do they mean? Yes, we know the number of comments is, well, the number of comments, but what can we learn from that number?\u003c/p\u003e\u003cp\u003eEvery data point on your social media means something different. Harnessing those numbers to inform your strategies and campaigns is key. We want to go on the journey of discovering what it means for you together.\u003c/p\u003e\u003cp\u003eWelcome to \"The Marketing Journey: Measuring Awareness.\" This is the first part of a 5-part series that dives into the intricacies of \u003ca target=\"_blank\" rel=\"noopener noreferrer nofollow\" href=\"https://www.instagram.com/p/C9k5EbHxSTV/\"\u003eeach pivotal stage in the customer journey\u003c/a\u003e.\u003c/p\u003e\u003cimg alt=\"Person typing on Apple Cordless Keyboard\" src=\"https://images.unsplash.com/uploads/141103282695035fa1380/95cdfeef?crop=entropy\u0026amp;cs=tinysrgb\u0026amp;fit=max\u0026amp;fm=jpg\u0026amp;ixid=M3w1MTI2OTd8MHwxfHNlYXJjaHw4fHxtYXJrZXRpbmd8ZW58MHx8fHwxNzIxNzQ5Mzk0fDA\u0026amp;ixlib=rb-4.0.3\u0026amp;q=80\u0026amp;w=1080\"\u003e\u003cp\u003eUnderstanding how to \u003ca target=\"_blank\" rel=\"noopener noreferrer nofollow\" href=\"https://www.semrush.com/blog/increase-brand-awareness/?kw=\u0026amp;cmp=CA_SRCH_DSA_Blog_EN\u0026amp;label=dsa_pagefeed\u0026amp;Network=g\u0026amp;Device=c\u0026amp;utm_content=683768475078\u0026amp;kwid=dsa-2267597097541\u0026amp;cmpid=18361978716\u0026amp;agpid=153749927742\u0026amp;BU=Core\u0026amp;extid=111155575797\u0026amp;adpos=\u0026amp;gad_source=1\u0026amp;gclid=CjwKCAjwqf20BhBwEiwAt7dtdWLPxTIf97rxTzaxwSgKcR_6UV5yTBTbvLmvQ7Xx6Y_gg9FXXtvdVBoCc70QAvD_BwE\"\u003emeasure awareness\u003c/a\u003e is vital for any marketer. It's the first step in guiding potential customers through their journey—from simply being aware of your company to being a loyal brand advocate. But here's the catch: consumers don't transition from stage to stage without a nudge.\u003c/p\u003e\u003cp\u003eIn this post, we'll dive into the importance of awareness, which of your efforts are categorized as 'awareness' in the marketing funnel, and of course, how to measure awareness.\u003c/p\u003e\u003cp\u003eStay tuned—this journey is just beginning. In this post, you will learn about the critical role of awareness in the marketing journey, how to measure it effectively, and ways to foster a data-driven culture within your marketing team.\u003c/p\u003e\u003ch2\u003eUnderstanding the Marketing Journey\u003c/h2\u003e\u003cp\u003eDifferent touchpoints are required at various stages in the customer journey. These stages include awareness, consideration, conversion, retention, and advocacy.\u003c/p\u003e\u003cp\u003e\u003ca target=\"_blank\" rel=\"noopener noreferrer nofollow\" href=\"/blog/transform-your-marketing-approach-with-no-code-data-dashboards\"\u003eEach stage demands distinct tactics and strategies\u003c/a\u003e. Consumers don't naturally move from one stage to another without prompts or interventions. A well-crafted strategy will guide them through this journey; not only will it help you develop more brand champions, but it will also help you identify gaps in your strategy when you see which users are not progressing through the funnel.\u003c/p\u003e\u003cp\u003eWhen it comes to tactics versus strategy in the customer journey, it's important to understand the distinction. Strategy is your overall plan for guiding customers through the journey, while tactics are the specific actions you take to implement that strategy.\u003c/p\u003e\u003cp\u003eFor example, your strategy might be to increase brand awareness among young professionals. Your tactics to achieve this could include targeted social media ads, collaborations with influencers popular among this demographic, or sponsoring events that attract young professionals.\u003c/p\u003e\u003cp\u003eRemember, tactics should always serve your broader strategy. As you move through different stages of the customer journey, your tactics will likely change, but they should all align with your overarching strategic goals.\u003c/p\u003e\u003ch2\u003eUnderstanding the Importance of Awareness Metrics\u003c/h2\u003e\u003ch3\u003eDefining Awareness Metrics\u003c/h3\u003e\u003cp\u003eAwareness metrics are indicators of how many people know about your brand. They sit at the top of the marketing funnel and don't include any action on the customer's behalf.\u003c/p\u003e\u003cp\u003eCongrats, they've heard of you. That's about it... for now. Awareness metrics help you understand the initial impact of your marketing efforts.\u003c/p\u003e\u003ch3\u003eRelationship Between Awareness and Business Growth\u003c/h3\u003e\u003cp\u003e\u003ca target=\"_blank\" rel=\"noopener noreferrer nofollow\" href=\"https://blog.hubspot.com/marketing/brand-awareness\"\u003eAwareness is the first step towards business growth\u003c/a\u003e. Without proper awareness, customers won't consider engaging further with your brand. This is the first point of failure when acquiring new customers; it is imperative that your potential new customer's first interaction with the brand, even if it's something as casual as viewing an ad, is a positive reflection of your company.\u003c/p\u003e\u003cp\u003eHigh awareness levels create a larger pool of potential customers. This, in turn, leads to increased sales and revenue.\u003c/p\u003e\u003cimg alt=\"iPhone displaying social media.\" src=\"https://images.unsplash.com/photo-1598018553943-29ace5bf9867?crop=entropy\u0026amp;cs=tinysrgb\u0026amp;fit=max\u0026amp;fm=jpg\u0026amp;ixid=M3w1MTI2OTd8MHwxfHNlYXJjaHw1fHxzb2NpYWwlMjBtZWRpYXxlbnwwfHx8fDE3MjE3NDk0Njd8MA\u0026amp;ixlib=rb-4.0.3\u0026amp;q=80\u0026amp;w=1080\"\u003e\u003ch2\u003eHow to Measure Awareness\u003c/h2\u003e\u003ch3\u003eMain Metrics\u003c/h3\u003e\u003cp\u003eThere are several key metrics for measuring awareness, trackable right on your social accounts:\u003c/p\u003e\u003cul class=\"tight\" data-tight=\"true\"\u003e\u003cli\u003e\u003cp\u003e\u003cstrong\u003eReach\u003c/strong\u003e: The number of unique people who see your content.\u003c/p\u003e\u003c/li\u003e\u003cli\u003e\u003cp\u003e\u003cstrong\u003eImpressions\u003c/strong\u003e: The total number of times your content is displayed.\u003c/p\u003e\u003c/li\u003e\u003cli\u003e\u003cp\u003e\u003cstrong\u003eAppearances\u003c/strong\u003e: The number of times your brand appears in search results or on social media.\u003c/p\u003e\u003c/li\u003e\u003cli\u003e\u003cp\u003e\u003cstrong\u003eViews\u003c/strong\u003e: The number of times your videos or other content are watched.\u003c/p\u003e\u003c/li\u003e\u003cli\u003e\u003cp\u003e\u003cstrong\u003eLikes\u003c/strong\u003e: The number of people who engage with your content by liking it.\u003c/p\u003e\u003c/li\u003e\u003c/ul\u003e\u003cp\u003eNote: Depending on the platform, you may choose to view 'likes' as more of a consideration metric, as the viewer is actively choosing to like your post. However, on platforms like TikTok and Instagram, where many users have admitted to 'liking' most posts that show up on their feeds and For You/Explore pages, likes are not the strongest indicator of potential customers showing consideration.\u003c/p\u003e\u003ch3\u003eWhat Can You Learn?\u003c/h3\u003e\u003cp\u003eThese metrics offer valuable insights:\u003c/p\u003e\u003cul class=\"tight\" data-tight=\"true\"\u003e\u003cli\u003e\u003cp\u003e\u003cstrong\u003eSearch Revelations\u003c/strong\u003e: Understand which searches are revealing your content.\u003c/p\u003e\u003c/li\u003e\u003cli\u003e\u003cp\u003e\u003cstrong\u003ePage Appearances\u003c/strong\u003e: Discover whose pages you are showing up on the most.\u003c/p\u003e\u003c/li\u003e\u003cli\u003e\u003cp\u003e\u003cstrong\u003ePost Performance\u003c/strong\u003e: Identify which types of posts are getting the most views and engagement.\u003c/p\u003e\u003c/li\u003e\u003cli\u003e\u003cp\u003e\u003cstrong\u003eDemographics: \u003c/strong\u003eReveal which content types are resonating with which audience,\u003c/p\u003e\u003c/li\u003e\u003c/ul\u003e\u003ch3\u003eSo... What Does Awareness Look Like For Me, The Marketer?\u003c/h3\u003e\u003cp\u003eTo start harvesting insights and data points about your brand's awareness, you have to do exactly that: make people aware. Running advertisements, sharing social media posts, setting up in-store activations, and more are simple, low-engagement-required ways to start getting your brand out there.\u003c/p\u003e\u003cimg alt=\"Men and women having a meeting\" src=\"https://images.unsplash.com/photo-1577962917302-cd874c4e31d2?crop=entropy\u0026amp;cs=tinysrgb\u0026amp;fit=max\u0026amp;fm=jpg\u0026amp;ixid=M3w1MTI2OTd8MHwxfHNlYXJjaHw5fHxjb3Jwb3JhdGV8ZW58MHx8fHwxNzIxNzUwMDIxfDA\u0026amp;ixlib=rb-4.0.3\u0026amp;q=80\u0026amp;w=1080\"\u003e\u003ch2\u003eCultivating Data Curiosity and Trust within Teams\u003c/h2\u003e\u003cp\u003eData curiosity is essential for marketers. Encourage your team to ask questions about the data. Use real-life examples to make data more relatable. Most importantly, don't treat what you learn from data as black-and-white. While the numbers themselves might be, the value of data comes from the context and the conversation it inspires.\u003c/p\u003e\u003cp\u003eBuilding trusting top-down relationships in your organization is essential. Marketers and executive decision-makers alike can collaborate on \u003ca target=\"_blank\" rel=\"noopener noreferrer nofollow\" href=\"/blog/spontivlys-impact-on-campaigns\"\u003ecampaigns\u003c/a\u003e with the power of data-driven conversations. \u003ca target=\"_blank\" rel=\"noopener noreferrer nofollow\" href=\"/blog/the-benefits-of-interacting-with-your-data\"\u003eTrusting in data and trusting in one another\u003c/a\u003e encourages transparency, openness, and accountability, which benefits everyone.\u003c/p\u003e\u003ch2\u003eNext Steps\u003c/h2\u003e\u003cp\u003eThere are so many moving pieces in the world of marketing, but don't worry. If no one has told you lately, you're crushing it, and we're here to help with whatever you take on next.\u003c/p\u003e\u003cp\u003eIn our next blog post, we'll talk about \u003ca target=\"_blank\" rel=\"noopener noreferrer nofollow\" href=\"https://www.spontivly.com/blog/the-marketing-journey-consideration\"\u003ehow you move your audience from being aware of your brand to considering becoming an active customer\u003c/a\u003e.\u003c/p\u003e"])</script><script>self.__next_f.push([1,"8a:T234d,"])</script><script>self.__next_f.push([1,"\u003cp\u003eIn marketing, we measure. On our social media accounts, the numbers are always present, our profiles showcase our follower growth, likes per post, and so many more. But here's the thing - we often have these numbers available, but what do they mean? Yes, we know the number of comments is, well, the number of comments, but what can we learn from that number?\u003c/p\u003e\u003cp\u003eEvery data point on your social media means something different. Harnessing those numbers to inform your strategies and campaigns is key. We want to go on the journey of discovering what it means for you together.\u003c/p\u003e\u003cp\u003eWelcome to \"The Marketing Journey: Measuring Awareness.\" This is the first part of a 5-part series that dives into the intricacies of \u003ca target=\"_blank\" rel=\"noopener noreferrer nofollow\" href=\"https://www.instagram.com/p/C9k5EbHxSTV/\"\u003eeach pivotal stage in the customer journey\u003c/a\u003e.\u003c/p\u003e\u003cimg alt=\"Person typing on Apple Cordless Keyboard\" src=\"https://images.unsplash.com/uploads/141103282695035fa1380/95cdfeef?crop=entropy\u0026amp;cs=tinysrgb\u0026amp;fit=max\u0026amp;fm=jpg\u0026amp;ixid=M3w1MTI2OTd8MHwxfHNlYXJjaHw4fHxtYXJrZXRpbmd8ZW58MHx8fHwxNzIxNzQ5Mzk0fDA\u0026amp;ixlib=rb-4.0.3\u0026amp;q=80\u0026amp;w=1080\"\u003e\u003cp\u003eUnderstanding how to \u003ca target=\"_blank\" rel=\"noopener noreferrer nofollow\" href=\"https://www.semrush.com/blog/increase-brand-awareness/?kw=\u0026amp;cmp=CA_SRCH_DSA_Blog_EN\u0026amp;label=dsa_pagefeed\u0026amp;Network=g\u0026amp;Device=c\u0026amp;utm_content=683768475078\u0026amp;kwid=dsa-2267597097541\u0026amp;cmpid=18361978716\u0026amp;agpid=153749927742\u0026amp;BU=Core\u0026amp;extid=111155575797\u0026amp;adpos=\u0026amp;gad_source=1\u0026amp;gclid=CjwKCAjwqf20BhBwEiwAt7dtdWLPxTIf97rxTzaxwSgKcR_6UV5yTBTbvLmvQ7Xx6Y_gg9FXXtvdVBoCc70QAvD_BwE\"\u003emeasure awareness\u003c/a\u003e is vital for any marketer. It's the first step in guiding potential customers through their journey—from simply being aware of your company to being a loyal brand advocate. But here's the catch: consumers don't transition from stage to stage without a nudge.\u003c/p\u003e\u003cp\u003eIn this post, we'll dive into the importance of awareness, which of your efforts are categorized as 'awareness' in the marketing funnel, and of course, how to measure awareness.\u003c/p\u003e\u003cp\u003eStay tuned—this journey is just beginning. In this post, you will learn about the critical role of awareness in the marketing journey, how to measure it effectively, and ways to foster a data-driven culture within your marketing team.\u003c/p\u003e\u003ch2\u003eUnderstanding the Marketing Journey\u003c/h2\u003e\u003cp\u003eDifferent touchpoints are required at various stages in the customer journey. These stages include awareness, consideration, conversion, retention, and advocacy.\u003c/p\u003e\u003cp\u003e\u003ca target=\"_blank\" rel=\"noopener noreferrer nofollow\" href=\"/blog/transform-your-marketing-approach-with-no-code-data-dashboards\"\u003eEach stage demands distinct tactics and strategies\u003c/a\u003e. Consumers don't naturally move from one stage to another without prompts or interventions. A well-crafted strategy will guide them through this journey; not only will it help you develop more brand champions, but it will also help you identify gaps in your strategy when you see which users are not progressing through the funnel.\u003c/p\u003e\u003cp\u003eWhen it comes to tactics versus strategy in the customer journey, it's important to understand the distinction. Strategy is your overall plan for guiding customers through the journey, while tactics are the specific actions you take to implement that strategy.\u003c/p\u003e\u003cp\u003eFor example, your strategy might be to increase brand awareness among young professionals. Your tactics to achieve this could include targeted social media ads, collaborations with influencers popular among this demographic, or sponsoring events that attract young professionals.\u003c/p\u003e\u003cp\u003eRemember, tactics should always serve your broader strategy. As you move through different stages of the customer journey, your tactics will likely change, but they should all align with your overarching strategic goals.\u003c/p\u003e\u003ch2\u003eUnderstanding the Importance of Awareness Metrics\u003c/h2\u003e\u003ch3\u003eDefining Awareness Metrics\u003c/h3\u003e\u003cp\u003eAwareness metrics are indicators of how many people know about your brand. They sit at the top of the marketing funnel and don't include any action on the customer's behalf.\u003c/p\u003e\u003cp\u003eCongrats, they've heard of you. That's about it... for now. Awareness metrics help you understand the initial impact of your marketing efforts.\u003c/p\u003e\u003ch3\u003eRelationship Between Awareness and Business Growth\u003c/h3\u003e\u003cp\u003e\u003ca target=\"_blank\" rel=\"noopener noreferrer nofollow\" href=\"https://blog.hubspot.com/marketing/brand-awareness\"\u003eAwareness is the first step towards business growth\u003c/a\u003e. Without proper awareness, customers won't consider engaging further with your brand. This is the first point of failure when acquiring new customers; it is imperative that your potential new customer's first interaction with the brand, even if it's something as casual as viewing an ad, is a positive reflection of your company.\u003c/p\u003e\u003cp\u003eHigh awareness levels create a larger pool of potential customers. This, in turn, leads to increased sales and revenue.\u003c/p\u003e\u003cimg alt=\"iPhone displaying social media.\" src=\"https://images.unsplash.com/photo-1598018553943-29ace5bf9867?crop=entropy\u0026amp;cs=tinysrgb\u0026amp;fit=max\u0026amp;fm=jpg\u0026amp;ixid=M3w1MTI2OTd8MHwxfHNlYXJjaHw1fHxzb2NpYWwlMjBtZWRpYXxlbnwwfHx8fDE3MjE3NDk0Njd8MA\u0026amp;ixlib=rb-4.0.3\u0026amp;q=80\u0026amp;w=1080\"\u003e\u003ch2\u003eHow to Measure Awareness\u003c/h2\u003e\u003ch3\u003eMain Metrics\u003c/h3\u003e\u003cp\u003eThere are several key metrics for measuring awareness, trackable right on your social accounts:\u003c/p\u003e\u003cul class=\"tight\" data-tight=\"true\"\u003e\u003cli\u003e\u003cp\u003e\u003cstrong\u003eReach\u003c/strong\u003e: The number of unique people who see your content.\u003c/p\u003e\u003c/li\u003e\u003cli\u003e\u003cp\u003e\u003cstrong\u003eImpressions\u003c/strong\u003e: The total number of times your content is displayed.\u003c/p\u003e\u003c/li\u003e\u003cli\u003e\u003cp\u003e\u003cstrong\u003eAppearances\u003c/strong\u003e: The number of times your brand appears in search results or on social media.\u003c/p\u003e\u003c/li\u003e\u003cli\u003e\u003cp\u003e\u003cstrong\u003eViews\u003c/strong\u003e: The number of times your videos or other content are watched.\u003c/p\u003e\u003c/li\u003e\u003cli\u003e\u003cp\u003e\u003cstrong\u003eLikes\u003c/strong\u003e: The number of people who engage with your content by liking it.\u003c/p\u003e\u003c/li\u003e\u003c/ul\u003e\u003cp\u003eNote: Depending on the platform, you may choose to view 'likes' as more of a consideration metric, as the viewer is actively choosing to like your post. However, on platforms like TikTok and Instagram, where many users have admitted to 'liking' most posts that show up on their feeds and For You/Explore pages, likes are not the strongest indicator of potential customers showing consideration.\u003c/p\u003e\u003ch3\u003eWhat Can You Learn?\u003c/h3\u003e\u003cp\u003eThese metrics offer valuable insights:\u003c/p\u003e\u003cul class=\"tight\" data-tight=\"true\"\u003e\u003cli\u003e\u003cp\u003e\u003cstrong\u003eSearch Revelations\u003c/strong\u003e: Understand which searches are revealing your content.\u003c/p\u003e\u003c/li\u003e\u003cli\u003e\u003cp\u003e\u003cstrong\u003ePage Appearances\u003c/strong\u003e: Discover whose pages you are showing up on the most.\u003c/p\u003e\u003c/li\u003e\u003cli\u003e\u003cp\u003e\u003cstrong\u003ePost Performance\u003c/strong\u003e: Identify which types of posts are getting the most views and engagement.\u003c/p\u003e\u003c/li\u003e\u003cli\u003e\u003cp\u003e\u003cstrong\u003eDemographics: \u003c/strong\u003eReveal which content types are resonating with which audience,\u003c/p\u003e\u003c/li\u003e\u003c/ul\u003e\u003ch3\u003eSo... What Does Awareness Look Like For Me, The Marketer?\u003c/h3\u003e\u003cp\u003eTo start harvesting insights and data points about your brand's awareness, you have to do exactly that: make people aware. Running advertisements, sharing social media posts, setting up in-store activations, and more are simple, low-engagement-required ways to start getting your brand out there.\u003c/p\u003e\u003cimg alt=\"Men and women having a meeting\" src=\"https://images.unsplash.com/photo-1577962917302-cd874c4e31d2?crop=entropy\u0026amp;cs=tinysrgb\u0026amp;fit=max\u0026amp;fm=jpg\u0026amp;ixid=M3w1MTI2OTd8MHwxfHNlYXJjaHw5fHxjb3Jwb3JhdGV8ZW58MHx8fHwxNzIxNzUwMDIxfDA\u0026amp;ixlib=rb-4.0.3\u0026amp;q=80\u0026amp;w=1080\"\u003e\u003ch2\u003eCultivating Data Curiosity and Trust within Teams\u003c/h2\u003e\u003cp\u003eData curiosity is essential for marketers. Encourage your team to ask questions about the data. Use real-life examples to make data more relatable. Most importantly, don't treat what you learn from data as black-and-white. While the numbers themselves might be, the value of data comes from the context and the conversation it inspires.\u003c/p\u003e\u003cp\u003eBuilding trusting top-down relationships in your organization is essential. Marketers and executive decision-makers alike can collaborate on \u003ca target=\"_blank\" rel=\"noopener noreferrer nofollow\" href=\"/blog/spontivlys-impact-on-campaigns\"\u003ecampaigns\u003c/a\u003e with the power of data-driven conversations. \u003ca target=\"_blank\" rel=\"noopener noreferrer nofollow\" href=\"/blog/the-benefits-of-interacting-with-your-data\"\u003eTrusting in data and trusting in one another\u003c/a\u003e encourages transparency, openness, and accountability, which benefits everyone.\u003c/p\u003e\u003ch2\u003eNext Steps\u003c/h2\u003e\u003cp\u003eThere are so many moving pieces in the world of marketing, but don't worry. If no one has told you lately, you're crushing it, and we're here to help with whatever you take on next.\u003c/p\u003e\u003cp\u003eIn our next blog post, we'll talk about \u003ca target=\"_blank\" rel=\"noopener noreferrer nofollow\" href=\"https://www.spontivly.com/blog/the-marketing-journey-consideration\"\u003ehow you move your audience from being aware of your brand to considering becoming an active customer\u003c/a\u003e.\u003c/p\u003e"])</script><script>self.__next_f.push([1,"8c:[]\n8e:{\"link\":\"https://spontivly.com\",\"name\":\"Home\"}\n8f:{\"link\":\"https://spontivly.com/about\",\"name\":\"About\"}\n90:{\"link\":\"https://spontivly.com/blog\",\"name\":\"Blog\"}\n91:{\"link\":\"https://www.spontivly.com/pricing\",\"name\":\"Pricing\"}\n8d:[\"$8e\",\"$8f\",\"$90\",\"$91\"]\n92:T4a6,"])</script><script>self.__next_f.push([1,"The tone of the writing is professional but approachable, exuding enthusiasm and optimism about the company's mission and journey. Sentences are generally well-structured and clear, often employing a narrative style that engages the reader with a chronological recounting of events. Paragraphs are concise, each focusing on a specific aspect of the story, which aids in maintaining reader interest and comprehension. The level of detail is sufficient to explain the company's evolution and goals without overwhelming the reader. Humor is subtly woven into the narrative, primarily through light-hearted language that maintains a positive and engaging tone. Questions are infrequent but strategically placed to provoke thought and reflection from the reader. The writing is highly readable, with a vocabulary that is accessible to a broad audience, balancing technical terms with everyday language. Emotion is conveyed through passionate descriptions of the company's journey, challenges, and aspirations, fostering a sense of connection and inspiration. Overall, the writing effectively combines storytelling with informative content, making it both engaging and informative for the reader."])</script><script>self.__next_f.push([1,"93:{}\n94:[]\n95:[]\n97:{\"link\":\"https://www.spontivly.com/blog/what-is-a-data-dashboard\",\"name\":\"What is a Data Dashboard?\"}\n98:{\"link\":\"https://www.spontivly.com/blog/what-is-an-api\",\"name\":\"What is an API?\"}\n99:{\"link\":\"https://www.spontivly.com/blog/in-depth-guide-to-understanding-data-dashboard-software-spontivly-vs-traditional-solutions\",\"name\":\"Spontivly vs. Traditional Solutions\"}\n9a:{\"link\":\"https://www.spontivly.com/blog/how-to-pick-the-right-chart-type\",\"name\":\"How to Pick the Right Chart Type\"}\n9b:"])</script><script>self.__next_f.push([1,"{\"link\":\"https://www.spontivly.com/blog/5-common-mistakes-to-avoid-in-data-analytics\",\"name\":\"5 Common Mistakes to Avoid in Data 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