Data Analytics

Spontivly vs Adobe Analytics: Which tool is best to visualize your data?

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Spontivly
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August 23, 2024
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4 min read

How do you determine the best tool to visualize all of your data? We're so glad you asked. You're looking for a no-code data visualization tool that's easy for all your team members to use, especially team members with little to no technical skills. We're here to help.

In this post, we'll break down what both Spontivly and Adobe Analytics offer, how much they cost, and which one is better to visualize your data.

What is Spontivly?

Spontivly is a data analytics tool that integrates with a company's suite of tools to allow for greater insights and efficiencies. Our goal is to make data easily accessible by empowering teams with simple data dashboards.

Sample Spontivly data dashboard with metrics from Instagram and LinkedIn.

What is Adobe Analytics?

Adobe Analytics allows you to get real-time insights to find the deepest, most actionable views into helping your customers.

Visit the website.

Adobe Analytics's website

Pros vs Cons

Pros of Adobe Analytics

  • Advanced Data Analysis: Perform deep-dive analysis of customer behavior, segmentation, and conversion paths with robust reporting and visualization capabilities.
  • Integration with Adobe Marketing Cloud: Seamlessly integrates with other Adobe Marketing Cloud solutions, such as Adobe Experience Manager and Adobe Target. This integration enables businesses to leverage data across the entire marketing stack.

Cons of Adobe Analytics

  • Complex Implementation and Setup: Implementation is complex and time-consuming, particularly for organizations with large and complex digital ecosystems. Setting up data collection, defining metrics and segments, and configuring reports and dashboards requires careful planning and technical expertise.
  • Cost: Expensive option for small to medium-sized teams, businesses, and organizations. Pricing structure is typically based on usage volume, level of features, and support required, which can result in significant costs for enterprises with high-traffic websites or extensive analytics needs.

Why Spontivly?

We noticed teams with very little technical skills don't have access to data dashboards because of how complicated and expensive they can be. The average data dashboard costs an organization over $18k to build per iteration – a costly and time-consuming process. Meanwhile, there is a rising demand in the workplace for increased data.

In fact, 98% of executives agree it’s important to increase data analysis by their organizations in the next 1 to 3 years.

While this is important for teams, there is a lack of talent to analyze the data. Teams don’t have the data literacy to create and maintain these dashboards. Spontivly offers solutions to these three key problems.

Spontivly offers technical solutions. Companies lack the infrastructure to compile data from numerous platforms in one place for analysis.

Spontivly offers visualization solutions. Once data is acquired, companies struggle to compile and present the data in a meaningful way to showcase value and ROI.

Spontivly offers storytelling solutions. Even with visualization tools, companies need to understand how to leverage data, tell stories, and make recommendations based on their findings.

What can Spontivly do?

  • Dashboards: No-code data dashboard builder for non-technical teams to easily build reports and analyze metrics in-house
  • Integrations: Simple three-click process to connect with your tool stack including LinkedIn, HubSpot, Fulcrum, and more
  • Metrics: Browse from hundreds of available data points to monitor and measure your success
  • Reports: Build visual reports in five minutes or less to showcase value, monitor trends, and centralize all of your data

Interested in learning more about Spontivly? Book a Demo. with our data experts to learn more.

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